The use of cosmetic products is nothing new– humans have used various mixtures of ingredients for skincare and to improve outward appearances for centuries. Until the twentieth century in the United States, these cosmetic concoctions were crafted in the home for personal use. It was at the turn of the century when the use of makeup became accepted, even encouraged, by Western society. As popularity grew, the creation of personal care products became industrialized. Harmful ingredients were used, but the majority of the consumers did not know. The recent rise of feminine beauty standards in Western culture have caused an undeniable dependence on cosmetics. Many of these products contain toxins that are not strongly regulated by the federal government, despite the current legislation in place meant to protect consumers.